How to Define a Good Goal – S.M.A.R.T

S.M.A.R.T. is a mnemonic acronym, that gives criteria to guide in the setting of goals and objectives for better results, clarity, and alignment.

S.M.A.R.T goals?

A characteristic of management excellence is a climate in which company officers and managers talk in terms of objectives. 

Management must also realize that the writing of objectives represents a new world to many managers

A clear objective should be specific, measurable, assignable, realistic, and time-related.

“… Recognizing that objectives enable an organization to focus on problems, gives the company a sense of direction, so why can’t most managers write meaningful objectives?…”

A S.M.A.R.T Goal

The SMART method is a very useful tool for defining and understanding goals more clearly. 

SMART goals stand for Specific, Measurable, Achievable, Relevant, and Time-Bound.

S – Specific: In order for an objective to be effective, it needs to be specific. The goals must be formulated in a specific and precise, with no room for ambiguity or double interpretation;

M – Measurable: The goals must be defined in a way that can be measured and analysed in terms of values ​​or volumes. It makes it easier to track progress and know when you’ve reached the finish line.

A – Achievable: the possibility of achieving the goals must be present, that is, they must be reachable. This is the point in the process when you give yourself a serious reality check.

R – Relevant: Why are you setting the objective that you’re setting? Goals should not be intended to achieve ends superior to what the means allow.

T – Time-based: To properly measure success, you and your team need to be on the same page about when the objective has been reached. Goals must have a well-defined term and duration defined.

An example of a SMART statement might look like this: 

Our goal is to [quantifiable objective] by [timeframe or deadline][Key players or teams] will accomplish this objective by [what steps you’ll take to achieve the goal]. Accomplishing this goal will [result or benefit].

This is the basic model for the construction of an objective that can be understood by any member of the organization, at any level, also allowing that it can always be measured as it is being executed.

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