Weekly Pulse by William Meller | Week 06, 2022

The Weekly Pulse is my content curation and my highlights from readings, books, podcasts, insights, and everything I discovered during the week.
The Weekly Pulse is my content curation and my highlights from readings, books, podcasts, insights, and everything I discovered during the week.

So, let’s go with some discoveries from the week!

#1 – Major Sales: Who Really Does the Buying
#2 – That Discomfort You’re Feeling Is Grief
#3 – Why Decentralization Matters
#4 – More Tasks, More Ideas
#5 – What You’re Getting Wrong About Burnout

Major Sales: Who Really Does the Buying

Source: Harvard Business Review
Author: Thomas V. Bonoma

Summary: When is a buyer not really a buyer? How can the best product at the lowest price turn off buyers? Are there anonymous leaders who make the actual buying decisions? In this article, first published in 1982, Bonoma sets up a procedure for analyzing buying decisions and tells sellers how to apply the resulting framework to specific situations. 

3 Highlights:

“… While I would like to claim that some new technique will put sound psychological analyzes magically in your sales staff’s hands, no such formula exists. But I have used the human-side approach in several companies to increase sales effectiveness, and there are only three guidelines needed to make it work well…

“… Though power and formal authority often go together, the correlation between the two is not perfect. The selling company must take into account other clues about where the true buying power lies…”

“… Gathering psychological intelligence isn’t easy. The most powerful decision-makers in your target company aren’t always obvious. And their motivations may turn out to be entirely different from what you expected. But taking time to understand the human side of selling pays big dividends…”

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That Discomfort You’re Feeling Is Grief

Source: Harvard Business Review
Author: Scott Berinato

Summary: During the global pandemic, a palpable sense of collective grief has emerged. Grief expert David Kessler says that grief is actually multiple feelings that we must manage. It’s absurd to think we shouldn’t feel grief right now. Let yourself feel the grief and keep going.

3 Highlights:

“… Acceptance, as you might imagine, is where the power lies. We find control in acceptance…

“… Even now people are realizing they can connect through technology. They are not as remote as they thought. They are realizing they can use their phones for long conversations. They’re appreciating walks. I believe we will continue to find meaning now and when this is over…”

“… This is a temporary state. It helps to say it…”

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Why Decentralization Matters

Source: Chris Dixon Site
Author: Chris Dixon

Summary: Centralized platforms follow a predictable life cycle. Decentralized networks can win the third era of the internet for the same reason they won the first era: by winning the hearts and minds of entrepreneurs and developers.

3 Highlights:

“… The internet is still early in its evolution: the core internet services will likely be almost entirely re-architected in the coming decades…

“… Some crypto networks, such as Ethereum, are general programming platforms that can be used for almost any purpose. Other crypto networks are special purposes, for example, Bitcoin is intended primarily for storing value, Golemfor performing computations, and Filecoinfor decentralized file storage…”

“… Decentralized networks can win the third era of the internet for the same reason they won the first era: by winning the hearts and minds of entrepreneurs and developers…”

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More Tasks, More Ideas: The Positive Spillover Effects of Multitasking on Subsequent Creativity

Source: Journal of Applied Psychology
Author: Chaitali Kapadia and Shimul Melwani

Summary: Results from the study and second lab experiment suggest that multitasking increases creativity through activation and cognitive flexibility acting in tandem. Together, this work gives important theoretical and practical implications for managing creativity in a fast-paced contemporary workplace.

3 Highlights:

“… We demonstrate that while multitasking behavior may result in low performance on analytical tasks, it may potentially improve performance on creative tasks as well as describe how this increase in creative performance arises only for subsequent tasks, but not current tasks…

“… Higher levels of multitasking, involving concurrent processing of task-related information and goals, may operate to enhance creative, though not analytical, performance on subsequent tasks through an affective and cognitive process that unfolds over time…”

“… Those who perform high levels of multitasking may gain benefits first through the generation of high activation, which leads, in turn, to high cognitive flexibility, resulting in higher creativity on the subsequent task…”

Access the full Weekly Pulse here >>

What You’re Getting Wrong About Burnout

Source: MIT Sloan Management Review
Author: Liz Fosslien

Summary: Have you ever come back from vacation feeling rested and re-energized, only to find yourself feeling fried again just a few days later? The burnout crisis is here, but many managers are failing to address the root causes of stress for employees.

3 Highlights:

“… If someone is exhausted because they’re pulling long hours, help them better prioritize their tasks and see if there’s any work they can put on hold for the time being. If it seems like they don’t find their day-to-day activities meaningful, help them see how their work positively impacts others by sharing a customer story or connecting their tasks to the company mission…

“… A lack of autonomy puts people on a fast track to burnout…”

“… As many teams transition from fully remote to hybrid work environments in the months to come, the turbulence and uncertainty that characterized the early months of the pandemic are fast becoming a reality of the new normal as well. Organizations that don’t help their people feel a sense of purpose, belonging, and progress amid these forces will see burnout persist…”

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